(psychology) A psychological conflict or a situation of indecision where an individual is confronted having to choose between equally desirable alternatives.
Approach-approach conflict is one of the three major types of conflict described by psychologist Kurt Lewin in 1931.
It happens when a person has to choose between two desirable outcomes, such as a choice between finishing college and a full-time job offer.
This conflict is often the easier to resolve than the two other conflicts, which are avoidance-avoidance conflict and approach-avoidance conflict.
Compare: avoidance-avoidance conflict, approach-avoidance conflict.