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Definition

(psychology) A psychological conflict or a situation of indecision where an individual is confronted having to choose between equally desirable alternatives.

Supplement

Approach-approach conflict is one of the three major types of conflict described by psychologist Kurt Lewin in 1931.

It happens when a person has to choose between two desirable outcomes, such as a choice between finishing college and a full-time job offer.

This conflict is often the easier to resolve than the two other conflicts, which are avoidance-avoidance conflict and approach-avoidance conflict.

Compare: avoidance-avoidance conflict, approach-avoidance conflict.